The Psychology Behind Mobile Budget FosteringRewards and benefits such as discount rates, cashback and loyalty points can be powerful motivators for mobile pocketbook fostering. Nevertheless, the precise factors that drive mobile wallet fostering are still an enigma.Utilizing the stimulus-organism-response (S-O-R) concept as a theoretical basis, th

The Psychology Behind Mobile Pocketbook FosteringIncentives and benefits such as discounts, cashback and loyalty factors can be effective motivators for mobile pocketbook fostering. However, the specific aspects that drive mobile budget adoption are still an enigma.Making use of the stimulus-organism-response (S-O-R) theory as an academic basis, th